Case ID: 699012     Solution ID: 32266

Innovation at 3M Corp A Case Solution


The case throws light on the processes through which 3M successfully managed to initiate a new technology by the name of Lead User Research that will specifically serve the purpose of forecasting the customer and market demands on the future. Just recently, 3M’s Medical-Surgical Markets division was able to enforce the Laser User technology into a surgical infection control area. This was able to do wonders in terms of discovering advanced product concepts and enabling companies to develop a more defined corporate strategy.

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