Case ID: 9B11TE01     Solution ID: 32360

A Lasting Impression Case Solution

Abstract

In 1961, on his second day of classes in the University of Western Ontario's Graduate School of Business Administration, a young Robert Cunningham purchased The Human Side of Enterprise, by Douglas McGregor. The book turned into a work of art and changed always how associations view and treat representatives. The Human Side of Enterprise additionally powerfully affected Mr. Cunningham, who might move on from Western with a MBA and go ahead to an effective profession of over 50 years in labor relations and HR administration in the general population, private and not-revenue driven divisions. In this article, written to stamp the 50th commemoration off his graduation from Western, and in acknowledgment of Douglas McGregor's awesome commitment, Mr. Cunningham portrays the effect McGregor's book had on him and hierarchical conduct.


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