Polaroid Corp European Distribution System Case Solution

Abstract

Portrays appropriation operations in Polaroid Europe. In the late 1980s, Polaroid senior administration in the United States proposed moving from an arrangement of 12 decentralized stockrooms to an incorporated conveyance framework in which all stock for European retailers would be held in Polaroid's Dutch dispersion focus. Most backup general supervisors restricted the proposition, as did Polaroid's European showcasing association. Portrays a few circulation options Polaroid considered in 1990 including

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