Globalization caused CEMEX to decrease its operational cost and upgraded the pace at which the organization was acquiring so as to incorporate new businesses.†It has likewise encouraged the organization in teaching a regularly shared society for accomplishing its objectives in authoritative offices around the world. The solid society imparts an imaginative and inventive environment into the association and keeps up the organization's aggressiveness. The joined impact of imaginative innovation, society and workers with different foundations encourages the organization in uprooting obstacles made by globalization. Globalization has given lucrative open doors, yet has likewise expanded the level of rivalry.
1. What benefits have CEMEX and other global competitors in cement derived from globalization? More broadly, how can cross border activities add value in an industry as apparently localized as cement?
2. How specifically has CEMEX managed to outperform its leading global competitors in the cement industry? Please focus on comparing it with Holderbank, which is the other large competitor principally focused on cement. What do this comparison and other data in Exhibits 4-8 suggest about competitive game being played out among the major international competitors?
3. What accounts for the sequence in which CEMEX entered foreign markets? How do the markets it has entered recently compare with the markets that it entered early on?
4. What recommendations would you make to CEMEX regarding its globalization strategy going forward? In particular, what kinds of countries should it focus its future expansion on?