Case ID: 913560     Solution ID: 33052

Wendy Peterson Case Solution


Wendy Peterson was recently elevated to Vice President of Sales at the Plano, Texas, office of AccountBack, an accounting programming and administrations organization. To infiltrate an apparent market specialty, Peterson employs Fred (Xing) Wu, whose commonality with and access to Chinese business pioneers in Plano is important. Wu was brought up in China, halfway taught in the U.S., and moved to the U.S. in 2005. Within 12 months, he had marked his territorial group's biggest customer, however Peterson has reservations about Wu's execution and is uneasy about their working relationship. Wu has requested an assistant-unprecedented within AccountBack's level organizational structure. Peterson reflexively sees the demand as irrational, yet in reacting she should consider the suggestions her choice will have on whatever remains of her sales team, and also her own vocation. This case is ideal for courses on managing execution, managing strife, initiative, culturally diverse contrasts, struggle and transaction, representative improvement, and execution assessment.

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