Case ID: UVAOB1047     Solution ID: 33080

Livestrong Cycling Around Lance Armstrong Case Solution

Abstract

In mid 2013, the progressing debate including cyclist Lance Armstrong�s utilization of execution upgrading medications was taking its toll on the charitable establishment Livestrong, which Armstrong himself had established years before in the wake of being determined to have growth. Armstrong had as of now been stripped of his titles, including six Tour de France awards, and was going to show up on a TV meeting where he probably would confess to doping. Livestrong CEO Doug Ulman and his initiative group needed to make sense of how to meet the different difficulties that now stood up to the association: a proceeded with channel on the organization�s time and vitality, terrible attention, media examination, and the disintegration of budgetary backing. The association had helped a huge number of disease survivors throughout the years and Ulman and the others needed to ensure that Livestrong stayed solid and feasi


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