Case ID: 412070     Solution ID: 33171

Quietly Brilliant Transformational Change at HTC Case Solution


The case looks at cell phone producer HTC's 2006 choice to turn into a marked organization. The case concentrates on the social and hierarchical movements HTC experienced to effectively make the move from an ODM, established in 1997, to a main marked maker (7% piece of the pie of cell phones in 2010), with the reception of the slogan: Quietly Brilliant. Noteworthy difficulties considered for the situation include: transitioning HTC from a Taiwanese to a worldwide firm, creating and keeping up a working worldwide structure, assembling a business and showcasing compel, and discovering the privilege social harmony in the middle of eastern and western abilities.

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