Case ID: R1112A     Solution ID: 33232

HSNs CEO on Fixing the Shopping Networks Culture Case Solution

Abstract

At the point when Mindy Grossman was drawn nearer to head the guardian organization of Home Shopping Network, she had no TV encounter, no direct-to-buyer experience, and no involvement in the greater part of the item classifications HSN sold. She'd never at any point watched a home shopping channel. In any case, after an intense training comprising of channel surfing, she had a moment of realization: She understood that HSN expected to end up to a greater extent a way of life system that would rouse individuals through items. That pitch won her the occupation. At that point she went by base camp - where the staff seemed oppressed and the association appeared to be solidified in time. Grossman saw that she would need to drastically modify the organization culture, comprehend and reposition the brand, and devise another item technique. She started with white paint and new office seats.


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