Case ID: 707012     Solution ID: 33288

Clearwater Seafoods Case Solution


Clearwater was attempting to market quality included items in a generally products based industry while confronting supply instabilities and administrative, ecological, and outside trade challenges. Clearwater collected shellfish from the Canadian Atlantic fishery and sold this in business sectors around the globe. They prided themselves on their feasible angling practices, which were not the standard for the business. Fish purchasers generally purchased on cost. Clearwater's advancements and innovation ventures empowered it to deliver a higher quality, worth included item, however it confronted the test of persuading purchasers to pay a premium cost. Their items started from a wild asset under government regulations which restricted the get's extent by both the business and Clearwater. As of late, Clearwater worked in a domain with a rising Canadian money. This lessened benefit in light of the fact that Clearwater's expenses were in Canadian cash while its deals were to a great extent in different monetary standards. The case likewise talks about the difficulties of keeping up a practical fishery and uses the cod's breakdown angling industry as an illustration. Clearwater was established in 1976, it opened up to the world in 2002, was still overseen by its two establishing accomplices in 2006.

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