In 1998, Newell Co., a producer of low-tech, high-volume customer merchandise, obtained Calphalon Corp., a top of the line cookware organization, and Rubbermaid, a $2 billion manufacturer of consumers and business plastic items. The case concentrates on Newell's methodology and its elaboration all through the association, and in addition the significance of selecting proper acquisitions to develop the organization. Do Calphalon and Rubbermaid fit with the organization's long haul technique of development through procurement and better administration than volume clients? A modified adaptation of a before case.
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