For teaching purposes, this is the case-only version of the HBR contextual analysis. The commentary-only version is Reprint R1011Z. The entire contextual analysis and critique is Reprint R1011N. The CFO of a plastics organization has been requested to moderate a heated internal debate over a progressive innovation. The head of R&D thinks the organization ought to utilize it to break into a radical new industry, while the VP of the company's most gainful unit trusts it's a pipe dream that ought to be deserted. The organization's future could be riding on the decision. Is it time for the CFO to quit encouraging and take a solid stand advancing one decision over the other? Two specialists remark on this anecdotal contextual analysis in R1011N and R1011Z.
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