Case ID: 97608     Solution ID: 33931

To Diversify or Not to Diversify Case Solution

Abstract

A standout amongst the most difficult choices an organization can go up against is whether to diversify. The prizes and dangers are unprecedented. Examples of overcoming adversity, for example, General Electric, Disney, and 3M proliferate, however so do stories of failure- consider Quaker Oats' entrance into the natural product juice business with Snapple. There has been much discuss the significance of vital concentration for organizations lately, to such an extent that broadening as a corporate system has left vogue. In this article, London Business School Professor Costas Markides contends that organizations might disregard noteworthy development openings by surrendering expansion moves. With the goal for expansion to work, however, he recommends that organizations consider various basic inquiries before they jump into new business


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