Case ID: L17     Solution ID: 33988

JetBlue Airways Case Solution

Abstract

JetBlue Airways developed quickly from its founding in 2000, concentrating on giving ease administration to already underserved urban areas, while giving travelers a high-quality experience, ("taking humanity back to air travel"). An ice storm at JFK air terminal on February 14, 2007 brought on 1,195 flights to be wiped out over a six day time frame, and stranded a few planes on the runway for a long time. JetBlue, already saw as one of the best carriers (if not the best) for client benefit, took broad feedback from the general population, press, and Congress. What's more, the interruptions brought about by the tempest cost the organization over $41 million. The 2007 tempest highlighted insufficiencies in JetBlue's operational foundation. Some top-down changes were made, yet interruptions created by electrical storms in summer 2008 exhibited that the carrier's capacity to manage irrefular operations (IROPs) was woefully deficient. The organization founded a program (IROP Integrity) that used the gifts of more than 200 representatives, from all levels, and all parts of the aircraft, to address these issues. This was done through process mapping, underlying driver investigation, and cross-teach coopoeration taking a shot at 100 ventures to enhance both innovation and procedures. In February 2010, an ice storm far more regrettable than the 2007 occasion again disturbed operations at JFK. This time, the carrier needed to scratch off far less flights, which were generally done before travelers touched base at the airplane terminal, operations the following day, and the cost was a small portion of the cost of the 2007 interruption. This case depicts the IROP Integrity extend its origins, the part of official patrons, extend initiative and association, and the procedures used to distinguish and carry out improvement projects. It additionally portrays the legacy of IROP Integrity on the JetBlue association and culture.


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