It's not what you say; it's the way you say it, and MIT teacher Sandy Pentland has the information to demonstrate it. He has made smart gadgets that record the social signs individuals send-their manner of speaking, length of discussion, motion, nearness to others, and so forth. So, the gadgets permit Pentland to quantify subjects' allure. Outfitted with that data, he can foresee who will win in focused business circumstances, for example, marketable strategy challenges or pay arrangements, without recognizing what they need to say. In this article, he discloses his research to HBR.
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