Case ID: 410018     Solution ID: 34368

Managing Creativity at Shanghai Tang Case Solution


Shanghai Tang is an extravagance brand that spotlights on Chinese-roused design, extras, and home improvement items. In Fall 2008, in the midst of a developing worldwide monetary emergency, Raphael Ie Masne, official executive of Shanghai Tang, needed to choose what to do with the recently vacant inventive chief position. Did Shanghai Tang need to enlist another innovative executive at this dubious monetary time? On the other hand would he be able to go up against the part of the innovative chief himself? What's more, Ie Masne needed to think about adjusting the lasting strains between business goals and the imaginative yearnings of his planners. How might he better oversee workers who consider themselves to be craftsmen?

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