Case ID: 794055     Solution ID: 34443

Cola Wars Continue Coke vs Pepsi in the 1990s Case Solution


The competition between Coke and Pepsi is a fantastic corporate fight that started in America when the new century rolled over and has ventured into overall focused fighting in the 1990s. This case looks at the financial aspects of the soda and packaging commercial ventures, and portrays the history and internationalization of the cola wars.

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