Case ID: 795010     Solution ID: 34472

Saturn A Different Kind of Car Company Case Solution

Abstract

Saturn was General Motors' (GM) reaction to Japanese organizations' predominance of the little auto business sector amid the mid-1980s. In the three-and-a-half years since its first vehicle moved off the sequential construction system, the Saturn Corp. had collected a noteworthy rundown of accomplishments. In April, 1994 Saturn's top administration group met with GM's authority to examine the backup's strategy for success. As Saturn's leader thought about the organization's future and on his involvement with GM, he felt sure that the official board would favor extension if the Saturn group demonstrated that it had accomplished a maintainable position. Shows vital examination of feasible upper hand.


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