Sunrise Medical Inc s Wheelchair Products Case Solution

Abstract

Sunrise's CEO must choose whether to mediate in a decision by a division, Guardian Products, to present another lightweight standard wheelchair. Guardian needs to acquaint the wheelchair with supplement its line of ware supports, walkers, and other patient guides. On the off chance that presented, the new wheelchair will contend with a current item offered by the biggest and most gainful Sunrise division, Quickie Designs. The CEO falters to make a move since he wouldn't like to upset a point of reference of aggregate divisional independence that is essential to Sunrise's culture.

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