Case ID: R0901X     Solution ID: 34576

From Regional Star to Global Leader HBR Case Study Case Solution


For instruction purposes, this is the situation just form of the HBR contextual investigation. The editorial just form is Reprint R0901Z. The entire contextual investigation and analysis is Reprint R0901A. Yang Jianguo was as of late advanced from nation director for China to worldwide head of item improvement at a staid French fragrance creator. He was decided for his specialized smarts and his insight into developing markets - a basic road for development, given that deals in the organization's center markets have slowed down. Anxious to prevail in his new part in Paris, Jianguo has loads of crisp thoughts, yet they appear to fail to be noticed. Individuals from the official group, as far as it matters for them, observe Jianguo to be to a great extent apathetic regarding their information. Could Jianguo change in accordance with this new culture? What's more, would he be able to prevail without giving up his personality? Three specialists remark on this anecdotal contextual analysis in R0901A and R0901Z. Katherine Tsang, the CEO of Standard Chartered Bank in Shanghai, clarifies the social contrasts amongst China and France and prescribes that Jianguo push his reasoning past the Chinese market. She likewise recommends that the organization give all its official colleagues multicultural preparing so they have the apparatuses to comprehend each other and cooperate viably. Mansour Javidan, the senior member of research and an educator at Thunderbird School of Global Management, recognizes that Jianguo's move would be less demanding in the event that he had the full support of the CEO, Alain Deronde. In any case, since that isn't pending, he encourages Jianguo to work with Alain to create focuses for development in rising and conventional markets and an arrangement for building a foundation to accomplish those objectives. James Champy, the administrator of counseling for Perot Systems, is astonished that a privately-run company would pick an untouchable for this critical post, however he remembers it as a shrewd vital move. He says that Jianguo needs a mentor and ought to concentrate on taking in the home market to start with, before attempting to make advances assist away from home.

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