Case ID: 392032     Solution ID: 34704

Body Shop International Case Solution

Abstract

Portrays the start-up and fast development of an organization whose organizer holds solid, non-conventional convictions about the part of the partnership and its obligation to society. Subsequent to profiling Anita Roddick as a man, the case depicts the counter standard methodology she took to building her exceedingly fruitful business (no promoting, basic bundling, non-conventional R&D). Subsequent to expounding on the solid qualities she has forced on the business, closes by highlighting inquiries of the business transferability to the United States and its survivability as Anita ventures back.


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