This HBR Case Study incorporates both the case and the analysis. For teaching purposes, this republish is additionally accessible in two different variants: contextual analysis only, reprint R0706X, and commentary-only, R0706Z As the CEO of Hathaway Jones, an American extravagance attire retailer, Fred Westen has put in the previous four years attempting to patch up his organization's stodgy picture and support hailing deals. He's just reported an ambitious arrangement to elbow in on China's quickly developing extravagance products market when he gets a call from an old private academy companion. Fred consents to meet his companion's little girl, Mimi Brewster, to see whether she may have the capacity to head up the organization's leader store in Shanghai. Fred is inspired by Mimi's CV, and the meeting goes off effortlessly, however a routine Google search turns up data about her that could influence the organization's execution in China. News stories and photographs uncover that when Mimi was fresh out of college, she'd taken an interest in peaceful yet vocal exhibitions - incorporating one before China's San Francisco department - against the World Trade Organization. As the VP of HR urges alert, Fred contemplates procuring rehearses in the computerized age. He realizes that nothing is mystery any longer - particularly among more youthful individuals, who audaciously post the most intimate details of their lives for the world to see. On the off chance that he enlists Mimi, and her past conduct turns out to be generally known, his organization's extension abroad could be set back. Be that as it may, rising stars like Mimi don't stroll in the entryway consistently. Should Fred procure her in spite of her online history? Remarking on this anecdotal contextual investigation in R0706A and R0706Z are John G. Palfrey, Jr., an educator and the official executive of the Berkman Center for Internet and Society at Harvard Law School; Jeffrey A. Joerres, the CEO of Manpower; danah m. boyd, a doctoral competitor at the University of California, Berkeley, and a corporate guide; and Michael Fertik, the CEO of ReputationDefender.
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