For teaching purposes, this is the case-only version of the HBR contextual investigation. The editorial just form is Reprint R0706Z. The entire contextual analysis and critique is Reprint R0706A. As the CEO of Hathaway Jones, an American extravagance clothing retailer, Fred Westen has put in the previous four years attempting to patch up his organization's stodgy picture and lift hailing deals. He's quite recently declared an aggressive arrangement to elbow in on China's quickly developing extravagance products advertise when he gets a call from an old private academy companion. Fred consents to meet his companion's little girl, Mimi Brewster, to see whether she may have the capacity to head up the organization's leader store in Shanghai. Fred is inspired by Mimi's CV, and the meeting goes off effortlessly, yet a standard Google seek turns up data about her that could influence the organization's execution in China. News stories and photographs uncover that when Mimi was crisp out of school, she'd partaken in peaceful however vocal exhibitions - incorporating one before China's San Francisco department - against the World Trade Organization. As the VP of HR urges alert, Fred considers enlisting hones in the computerized age. He realizes that nothing is mystery any longer - particularly among more youthful individuals, who audaciously post the most personal points of interest of their lives for the world to see. In the event that he employs Mimi, and her past lead turns out to be generally known, his organization's development abroad could be set back. In any case, rising stars like Mimi don't stroll in the entryway consistently. Ought to Fred procure her notwithstanding her online history? Remarking on this anecdotal contextual analysis in R0706A and R0706Z are John G. Palfrey, Jr., a teacher and the official chief of the Berkman Center for Internet and Society at Harvard Law School; Jeffrey A. Joerres, the CEO of Manpower; danah m. boyd, a doctoral applicant at the University of California, Berkeley, and a corporate consultant; and Michael Fertik, the CEO of ReputationDefender.
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