Case ID: 1499     Solution ID: 34955

Facing Ambiguous Threats HBR OnPoint Enhanced Edition Case Solution


On February 1, 2003, the world watched with sickening apprehension as the Columbia space transport broke separated while reemerging the world's climate, slaughtering every one of the seven space travelers. Some have contended that NASA's inability to react with fitting power to the alleged froth strike that prompted the mishap was confirmation of flighty or uncouth administration. The creators' examination, notwithstanding, proposes that NASA was showing a characteristic, though shocking, example of conduct normal in numerous associations. The froth strike is a prime case of what the creators call an uncertain risk - a flag that might possibly predict future mischief. Vague dangers contrast from dangers with evident reasons - say, a flame in the building- - for which the reaction is clear. They additionally contrast from unmistakable dangers that may need clear reaction ways, (for example, the startling oxygen-tank blast on board Apollo 13). On the other hand, when the notice sign is uncertain and the danger's potential impact is hazy, administrators may decide to overlook or markdown the danger. Such a methodology can be disastrous. Firms that benefit an occupation of managing equivocal dangers don't ad lib amid an emergency; rather, they apply a thorough arrangement of identification and reaction abilities that they have created and polished previously. In this article, the writers layout how to put such abilities set up much sooner than an emergency strikes. In the first place, organizations need to sharpen their cooperation and quick critical thinking aptitudes through practice. Second, they must figure out how to perceive feeble signs, open up the danger, and urge workers to ask perturbing "suppose it is possible that" inquiries in a sheltered situation. At long last, they ought to investigate conceivable reactions to dangers through fast, minimal effort experimentation.

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