Case ID: 405047     Solution ID: 35219

Managing Diversity at Cityside Financial Services Case Solution


Cityside Financial Services, a hidden shopper bank, serves both a generally African-American urban group and a more princely, prevalently white demographic. To coordinate the sex and racial cosmetics of its staff to that of its clients, Cityside's business division executed a forceful governmental policy regarding minorities in society employing system. The system succeeded in raising the quantities of ladies to half of all workers and of African-Americans to 53% of center directors and 25% of officials. Cityside worked a gainful business with high consumer loyalty rates that were broadly seen as a fruitful model of the business case for assorted qualities. In this manner, the bank's authority was perplexed to find developing hatred and dampening among its African-American representatives.

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