Case ID: UVAOB0768     Solution ID: 35535

Cebu Pacific Air A Case Solution


On February 2, 1998, Lance Gokongwei, the 31-year old CEO of Cebu Pacific Air (Cebu), discovered that Flight 5J-387 from Manila to Cagayan de Oro neglected to touch base at its destination on calendar and was accepted to be missing. The aircraft was scarcely three years of age and simply starting to increase critical business sector vicinity in the Philippine residential carrier industry. The (A) case portrays the data Gokongwei had at the time. The ensuing cases (marked (B), (C), and (D), UVA-OB-0769, UVA-0B-0670, and UVA-OB671, separately) depict the occasions that took after the grievous death of Flight 5J-387. Cebu Pacific's straightforwardness with the media, full collaboration with the administration request, help to casualties families at an individual level, and availability to face up to its commitments picked up the sensitivity and trust of people in general. At a certain point the legislature grounded the carrier, refering to security concerns. Explanations were distributed in national daily papers that communicated trust in the airworthiness of Cebu Pacific, and objection for the carrier's suspension. More essential, the CEO, Lance Gokongwei, got consolation and backing from his workers through their volunteer endeavors amid the debacle and letters of bolster, while hundreds took unpaid clears out. This case gives a universal measurement to the investigation of authority. The material displays a chance to test understudies to consider administration issues and present suggestions inside of the setting of a social and financial environment not quite the same as the United States.

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