Case ID: AB09005
Solution ID: 35761

Four Star Industries Singapore Matching Supply With Demand Case Solution

Case Solution

In 2002, Neo Sia Meng assumed control as Executive Director of Four Star Industries Private Limited established three decades before by his guardians. In the wake of joining the family business as Director in 1996, Sia Meng saw a few neighborhood and outside sleeping cushion makers enter the Singapore market. This increased the opposition in the neighborhood market which was at that point occasional and unpredictable. The expanded rivalry brought about an expansion of item offerings from every one of the makers. The neighborhood merchants who overwhelmed the retail sleeping cushion business sector looked for a restrictive scope of in-house models from the nearby producers. As Four Star depended intensely on the nearby merchants, it attempted to suit their requests to build its item range and administration level. In any case, as Four Star generously expanded the assortment of sleeping cushion offerings, its operations got to be clamorous, and coordinating interest with the right stock of beddings turned into a critical test. The request satisfaction issues made critical weights on the assembling operations and Sia Meng was concerned that these operational issues may incite some of his long serving workers to consider leaving the organization. Sia Meng considered on the short and long haul choices for Four Star to move towards a responsive, however financially savvy operations framework.


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