Case ID: 608001     Solution ID: 35793

JetBlue Airways Valentines Day 2007 Case Solution


Portrays an operational emergency for JetBlue Airways amid an ice storm in the eastern United States in February 2007 and accounts the carriers prompt reaction. Gives insight concerning the historical backdrop of the aircraft from its establishing in 1999 through the February 2007 emergency, which constrained the carrier to cross out more than 1,000 flights throughout six days. Moreover, examines the beginning reaction to the emergency by CEO David Neeleman and his administration group. Students are given the chance to assess this reaction regarding its effect on client relations, development prospects, and progressing operations for JetBlue.

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