Case ID: HKU595
Solution ID: 35840

Polo Ralph Lauren & Luen Thai Case Solution

Case Solution

Given the increasing challenges that the company is facing in terms of the rising margin pressures, the emerging market entrants and the inevitable China’s WTO entry, Luen Thai is on the verge of having to introduce a design-to-store supply chain strategy. In order to ensure a thorough success in the above stated project, what the company heavily needs is a concrete integration of all the partner’s processes (between fabric mill, manufacturer, and brand) and an effective communication to inculcate a strong collaborative behavior. While moving forward Luen Thai is determined to bring about an improved information flow which will eventually allow the processes to fall in the intended effective positions.


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