Looks at Beer's activities on accepting initiative of Ogilvy & Mather Worldwide, the world's 6th biggest promoting office, amid a time of fast industry change and hierarchical emergency. Concentrates on how Beers, the first outcast CEO, draws in and drives a senior group through a dream detailing procedure. Annals nearly the level headed discussions among senior administrators attempting to accommodate innovative, key, and worldwide versus neighborhood needs. After sixteen months, with a dream proclamation settled upon, Beers confronts a progression of usage issues. Turnaround has started, however authoritative structures and frameworks are not yet adjusted to the company's new heading. Finishes up as Beers must choose how to function best with her senior group to accomplish arrangement in 1994.
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