Portrays Flextronics' evolution from giving outsourced fabricating services for original equipment manufacturers (OEMs) in the gadgets business to creating entire unbranded items for purchase by OEMs. In 2001, Flextronics started an advancement program that yielded a few unbranded mobile phones that- - even by the confirmation of a few OEMs- - conveyed execution tantamount to that of marked items at an altogether bring down cost. In any case, starting mid 2003, no major OEM had yet consented to buy any of these telephones from Flextronics. As executive and CEO of Flextronics, Michael Marks must choose how forcefully to seek after full item development.
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