Case ID: 685014     Solution ID: 36965

Benetton A Case Solution


The world's biggest producer of woolen outerwear garments seeks to extend its retailing system to the United States from its base in Europe. Various issues concerning showcasing, assembling, and coordinations system are raised by the proposed move alongside particular inquiries regarding how the move ought to be managed. The case depicts a well-thoroughly considered, practically incorporated technique for Europe in a way that permits evaluation of its pertinence for a proposed U.S. exertion.

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