Since New Balance was experiencing an exceptional growth of 100% on an annual basis, the president of the company was aware of the upcoming capacity constraints in the future and thus it was mandatory for him to come up with a decent solution. There were several options available on hand. Either they had to go for imposing extra shift or to open an entirely new plant in Ireland. The case provides adequate information to allow the readers to make a critical analysis of the forecasted demand and to throw light on the impact created by the strategic, financial and organizational in this decision process.
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