Case ID: 591133
Solution ID: 37101
Words: 1020
Price $ 45

Barco Projection Systems (A): Worldwide Niche Marketing Case Solution

Case Solution

Barco Projection Systems (BPS) is right now in a problem as it needs to react rapidly to a contender's item which could take the market for representation projectors by tempest. Barco's chiefs are in a condition of stun as they trusted their rival Sony would think of an achievement item in the information projectors go, which had dependably been the fortification of Sony. A solid and practical picture of Sony ought to make BPS build up an item in design which could in any event meet the majority of the determinations of Sony's 1207 model if not outperform. Henceforth, Barco ought to deal with BG700 to play safe in these testing times.

Excel Calculations

Questions Covered

1- Synopsis

2- Problem Identification

3- Strategic Alternative

4- Recommended Strategy